This gallery contains 1 photo.
Jennifer Aaker and Andy Smith are clear that their goal in writing The Dragonfly Effect was to help the reader harness social technology to meet their goals. While the use of animal-themed literary devices to make business points could be … Continue reading
This gallery contains 1 photo.
Being a relative newbie to copywriting, much less Search Engine Optimized copywriting, I picked up Jon Wuebben’s Content Rich for the express purpose of helping me understand the nuances of the topic and hopefully learn some tactics that I could apply … Continue reading
This gallery contains 2 photos.
Being influential on the social web these days is the holy grail of companies, bloggers, and a whole generation of people who don’t know a Q score from an Ipod. Setting aside the money made by targeting the right people … Continue reading
Great things can come in small packages, and if you don’t know what a Tweet is exactly or are hosting your 50th Tweet-up next week, The Tao of Twitter should not only be on your bookshelf, but probably right next to … Continue reading
