Category Archives: Sales & Marketing

Book Review – Different by Youngme Moon

Posted on August 1, 2012 by George Rodriguez

You should read this book. You should read this book if your job involves selling something to someone; which includes most of us.  You should read this book to help you step back from the daily grind and really think … Continue reading →

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6 Ways to Talk to the Old Brain

Posted on February 22, 2012 by George Rodriguez
side profile of human head with brain as three rollers

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I mentioned in last week’s Friday Four of a Kind the book Neuromarketing that I just started reading.  The authors posit an interesting question:  how to motivate a brain (what they term the “old brain”) that is 450 million years old … Continue reading →

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Book Review – How to Win Friends & Influence People by Dale Carnegie

Posted on February 14, 2012 by George Rodriguez
Book Review

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THE ELEVATOR REVIEW: How To Win Friends and Influence People aims to teach two secrets that have eluded man for ages:  how to get people to like you and how to get them to do what you want them to. THE … Continue reading →

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