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Jennifer Aaker and Andy Smith are clear that their goal in writing The Dragonfly Effect was to help the reader harness social technology to meet their goals. While the use of animal-themed literary devices to make business points could be … Continue reading
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Tribes by Seth Godin is his call to action for all would-be leaders out there. According to Godin people want connection, growth and something new. And the person to give it to them is you and me. By leveraging the power … Continue reading
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“One of the most salient features of our culture is that there is so much bullshit.” Thus begins Harry G. Frankfurt’s book; a book I wanted to like, but in the end had to admit that this short, palm-size hardback … Continue reading
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Being a relative newbie to copywriting, much less Search Engine Optimized copywriting, I picked up Jon Wuebben’s Content Rich for the express purpose of helping me understand the nuances of the topic and hopefully learn some tactics that I could apply … Continue reading
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I’ll admit it, I’m a sucker for the “for Dummies” series of books. I must have purchased and read over 15 different books on topics ranging from golf to SQL. They not only give you a great overview of a … Continue reading
If you are like me there is nothing more satisfying than jumping into a good book by a great author that introduces you to a part of society that you might never have thought about. I’ve been impressed by memory … Continue reading
Robb Wolf wants to help you lower your cholesterol, prevent cardiovascular disease, get you off your blood pressure medicine and make you laugh all at the same time. Luckily for all of us he pulls it off in The Paleo … Continue reading
Great things can come in small packages, and if you don’t know what a Tweet is exactly or are hosting your 50th Tweet-up next week, The Tao of Twitter should not only be on your bookshelf, but probably right next to … Continue reading
You should read this book. You should read this book if your job involves selling something to someone; which includes most of us. You should read this book to help you step back from the daily grind and really think … Continue reading
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Few books in management have attained the stature of Tom Peters and Robert Waterman’s In Search of Excellence. Easily the first business book bestseller, their examination of the Eight Basic Principles (see below) of the excellent companies they discovered through … Continue reading
