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Jennifer Aaker and Andy Smith are clear that their goal in writing The Dragonfly Effect was to help the reader harness social technology to meet their goals. While the use of animal-themed literary devices to make business points could be … Continue reading
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Tribes by Seth Godin is his call to action for all would-be leaders out there. According to Godin people want connection, growth and something new. And the person to give it to them is you and me. By leveraging the power … Continue reading
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“One of the most salient features of our culture is that there is so much bullshit.” Thus begins Harry G. Frankfurt’s book; a book I wanted to like, but in the end had to admit that this short, palm-size hardback … Continue reading
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T.J. Murphy in Inside the Box tells the story of his year going from CrossFit newcomer to holder of a 5:27 Fran time. If you don’t know what that means, you should read the book. If you do know what that … Continue reading
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I. Best Link of the Week: I’m a huge fan of TED.com. Every talk is no more than 18 minutes long and these are the most inspiring and most brilliant people you’ve ever seen. This link is to the 20 … Continue reading
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Being a relative newbie to copywriting, much less Search Engine Optimized copywriting, I picked up Jon Wuebben’s Content Rich for the express purpose of helping me understand the nuances of the topic and hopefully learn some tactics that I could apply … Continue reading
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“I saw a statistic from Kindle showing that most business books are abandoned about one-third of the way through…” … Continue reading
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Being influential on the social web these days is the holy grail of companies, bloggers, and a whole generation of people who don’t know a Q score from an Ipod. Setting aside the money made by targeting the right people … Continue reading
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With the Labor Day holiday upon us here are ten books being released this Fall you should check out. Gretchen Rubin – Happier at Home (9/4/12) If you haven’t read her first book, The Happiness Project, read that one first, … Continue reading
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Do you like to read? Do you find it hard to find the time in your busy life to get away from it all and open a book? Or, is it easier to click on the TV and unwind after … Continue reading
