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I read a lot of business books. Management, sales, marketing, strategy, you name it and I’ve probably read it. There was one best seller that I haven’t read and am just about done with. In Search of Excellence by Tom … Continue reading
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In Youngme Moon’s Different: Escaping the Competitive Herd; a book I’m reading on brand positioning, she introduces the concept of “reverse-position branding”. As her example she highlights how Google went in a totally different direction than its competitors by not … Continue reading
